About our Agency
At UnorthodoxApproach Creative (UAC), we understand that in today’s rapidly evolving media landscape, businesses need innovative and cost-effective ways to reach their target audiences. In late 2019, Founder and Creative Director, Topher Scott recognized the monumental shift from traditional broadcast and cable to streaming platforms. As more consumers turn to Smart TVs and streaming services, the old, expensive advertising models are becoming less viable. Two years later, UnorthodoxApproach Creative was born. By leveraging OTT/CTV advertising and offering competitive production rates, UAC provides businesses of all sizes with premium creative solutions that deliver the same impact as traditional linear advertising— but at a fraction of the cost. Whether you want to hyper target your audience down to the zip code or broadcast your message nationally, UnorthodoxApproach Creative has you covered.
Our Purpose
Our purpose is to empower local San Diego businesses to flourish and make a lasting impact. We are dedicated to serving companies of all sizes— from ambitious start-ups to established enterprises that not only offer exceptional products and services to our local communities, but also commit to operating sustainably. By supporting these businesses, we aim to foster growth, innovation, and a brighter future for San Diego.
Our Vision
Our vision is to champion local and sustainable business practices in San Diego. By empowering local brands to grow and thrive, UnorthodoxApproach Creative not only fuels customer engagement but also drives consumer spending that contributes to the city’s economic vitality. We envision a San Diego where our collective success sparks innovation, supports community development, and creates a sustainable future for all.
Our Team
Our team is a dynamic, multi-talented group of local San Diego professionals who thrive on collaboration and creativity. By keeping our core team lean, we ensure that each client receives personalized attention, whether through in-person meetings or virtual calls. Our extensive network of specialized contractors—including account executives, data scientists, marketing experts, producers, and professional creative teams—enables us to scale our services precisely to your needs. This approach allows us to manage multiple projects efficiently, deliver results quickly, and keep production costs low, all while offering rates that are below market value. At UnorthodoxApproach Creative, we’re committed to bringing your vision to life while saving you money every step of the way.
Our Process
Our process starts when you explore our Creative Solutions page and connect with our sales team for a discovery meeting. This initial step allows us to understand your business goals, challenges, and budget, ensuring we are aligned to help you succeed. Next, we present tailored creative solutions during a collaborative sales meeting, where we fine-tune your message to be aligned with your brand and your target audience. Once you are satisfied, we onboard you with our Creative team and begin production. We maintain open communication throughout, providing updates and seeking your input as needed. After finalizing the project, we manage the advertising logistics, ensuring a seamless experience. At UnorthodoxApproach Creative, we pride ourselves on transparency and delivering personalized, white-glove service from start to finish.
